Pepsi, Bad and Neverland

Pepsi, Bad and Neverland

At the top of his game creatively and commercially, Jackson signed a $5 million endorsement deal with Pepsi-Cola around this time. He, however, was badly injured while filming a commercial for the soda giant in 1984, suffering burns to his face and scalp. Jackson had surgery to repair his injuries, and is believed to have begun experimenting with plastic surgery around this time. His face, especially his nose, would become dramatically altered in the coming years. 

That same year, Jackson embarked on his final tour with the Jacksons to the support the album Victory. The one major hit from the recording was Michael Jackson's duet with Mick Jagger, "State of Shock." In 1985, Jackson showed his altruistic side, co-writing and singing on "We Are the World," a charity single for USA for Africa. A veritable who's who of music stars participated in the project including Lionel Ritchie, Ray Charles, Bob Dylan, Willie Nelson, Bruce Springsteen, and Tina Turner. 

Releasing his follow-up to Thriller in 1987, Jackson reached the top of the charts with Bad. It featured five No. 1 hits, including "Man in the Mirror," "The Way You Make Me Feel," and the title track, which was supported by a video directed by Martin Scorsese. Jackson spent more than a year on the road, playing concerts to promote the album. While successful, Bad was unable to duplicate the phenomenal